Job Description:
Company
Festo is a leading world-wide supplier of automation technology and
equipment and solution provider for industrial and technical
education. As a globally-oriented and independent family company with
its headquarters in Esslingen, Germany, it has become the performance
leader in its industry over the last 50 years, thanks to its
innovations and problem-solving competence in all aspects of
pneumatics as well as its unique range of technical training and
education programs.
Festo Didactic Inc. is a part of the Festo Group.
Festo Didactic Inc. is the world-leading provider of equipment and
solutions for technical education.
We design and implement learning centers and laboratories,
educational equipment and programs that train people to perform in
highly dynamic and complex environments. Our goal is to maximize
learning success in educational institutions and industrial companies
around the globe.
Position: Marketing Coordinator
Organization: Location: Eatontown, NJ
Department: Marketing
Start Date: ASAP
Time Requirements.: 24 hours/week
Major(s) Requested: Marketing & Communications
GPA desired: Min. 3.0
Number of Openings: 1
Summary/Objective
We are seeking an enthusiastic and dependable Marketing Coordinator
to join our team and participate in the design and implementation
process of the marketing action plan for our company. The Marketing
Coordinator will have a lead role in one or more specific marketing
content areas, such as tradeshows, events, distributors
communications, or other.
MAIN PROJECTS
Trade Show and Events:
- Participate in organization of several trade shows or conferences
during the year
- Manage events located overseas
- Communication with clients/dealers and provide support around logistics
- Organize and collaborate with oversea colleagues for logistics
Dealer's Marketing Action Plan
- Develop yearly action plan for all distributors
- Coordinate branding and comms with dealers
- Communications around marketing activities such as literature,
clients branding, banners, backdrops, etc…
Graphic Design:
- Ability to work with Photoshop
- Ability to work with InDesign
- Developing visual communication concepts, graphics and layouts for
company brochures, websites, PR tools and conferences
Lead research and Report
- Research prospects by geographical market for the USA
- Manage incoming leads gained at sponsorships, events, etc….
- Track leads through sales cycle and provide results from leads
Direct Mailing
- Produce a timeline and plan for a regular direct mailing via html
and/or via mail to be sent out on a monthly basis
Internal Communication
- Gather all inputs from regional teams and produce articles for GM newsletter
- Gather all inputs from regional teams and produce posts for SM
- Write success stories on sales opportunities for International distribution
- Execute and manage tactical digital marketing campaigns
Other tasks may include:
- Developing the website content and maintenance
- Editing of sales literature including flyers, infographic, etc///
- Social Media
- •Identify, coordinate and execute customer testimonials with the
PR agency.
-Direct Reporting Line to Head of Marketing, Eatontown, NJ Office:
day to day professional guidance.
